Saturday, 21 November 2009
DVDs in a Day - How the Downturn Has Helped the Bureau DVD Duplication Industry
In the good old days when marketing departments had enough human resources to manage their execution of promotional DVDs or CDs, there was usually enough time to plan the project and to allow for DVD replication schedule. Although usually minimal sizes run from disks dictated the quantity ordered, the cost of a project being produced instead of duplicated meant budgets went. Some irony in the current tense climate of marketing departments the last minute nature of these projects often rising costs. Thankfully the DVD duplication industry has stepped up the tail and is well placed to deal with the demands of high specification, low and tight racing term CD or DVD duplication runs. Most duplicators of any size now able to run around a few thousand disks in the course of one days with the latest generation of UV-cured digital DVD printers. And with the growth potential of digital printing paper, it is possible to run high quality paper share in 24 hours or less. Besides a very important shift in the consumer optical media, which happened in a recordable DVDR not now seen as inferior to a replicated DVD. Although there is no denying that a DVDR is more fragile, life necessary for a normal DVD-run means that by the time a DVDR is unplayable data will likely be well past its use by date.The increase the compatibility between DVD players and modern DVDR media has led to professional printing a recipient of a DVDR might not even be aware that the disc they hold in their hand is not a replicated DVD. The cost of blank media steadily declined to about 2008 and this has led to the point where a run DVD duplication is the same as the cost of a minimum replicated run (usually the point where the projects are re-scheduled) increased from a few hundred to a few hundred .. When it comes to Blu-ray we are at a point in the lifecycle of this size where a Blu-ray duplication of running costs even more than a thousand less than the minimal volume of replicated Blu-ray discs. This is partly to the high cost of the mandatory copy protection (which is a whole new article!). The fast turnaround DVD duplication has led to the suppliers to be closer to their customers. Often there is no time to master messenger to a distant location and drives back to waiting chartered. It is "just in time taken to prepare Extreme with master content may not complete one hours or two before delivery of the final product. Conveniently located a DVD replication plant in a remote corner of Europe (with cheap labor) does not fit in the latter minutes DVD duplication model and it is vital for this quick turnaround suppliers close to their customers. Packaging is another area of development that has helped this change. Digital printers are now able to measure a low volume runs of parts and even paper and cardboard card portfolios in short lead times. Finishing (the process of cutting, gluing and folding) will always be the limiting factor in the particular map covers and boxes of paper, but plastic parts for DVD and CD cases off me in a few hours on a print close to that of for compensation. DVD duplication has come of age, and although still with the impact on costs down the recording route, it is a reassuring thought for the marketing department under pressure that it remains possible to run disc production rush in time - drives in one days can really save bacon.
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