Sainsbury Exit Crowded Online Dvd Rental Market

Online DVD Rental is fast becoming the new way to DVD for home viewing. The convenience, price and simplicity make it hard to beat. Despite the compelling proposition offered by online DVD rental and increasing consumer adoption Sainsbury has announced that it is to exit the online rental market. Sainsbury announced that it withdraw from the popular online DVD rental market says it is not consistent with their online strategy. UK DVD Rental Guide believes this dynamic is inevitable in a crowded competitive market, such as online DVD rental. What is shameful is that it leaves as the only other supermarket Tesco to play in this market and in particular is the only other supplier in the ฃ 7.97 per month price. Competition is needed to ensure consumers get the best possible service at the most competitive price. The main players in the UK market Screen Select, LOVEFiLM, Blockbuster, Tesco, Easy DVD and Blockbuster. Of course not all these companies physically provide services. Video Island of the power of letting Screen Select, MSN DVD Rental, Easy Cinema, Tesco DVD Rental, ITV Movie Club and brafilm. There are many other players, but these represent the major part of the service. The market is huge. C. 90% of households have a DVD player and internet penetration is growing rapidly more and more people may choose to rent a DVD online. Given the large number of players on the market, this step is unlikely to have any material impact and will not be the last exit we see competition as part of the HOTS for a huge market. UK DVD Rental Guide offers independent reviews, comparisons and rankings of the leading UK providers of online DVD rental services. Continuous testing and seeking feedback from consumers will ensure the guide is comprehensive, up-to-date and continues to ensure that provides independent advice.