Advanced Media Introduces RIDATA 8X DVD +/-R Optical Discs

Diamond Bar, CA April 22, 2004 - Advanced Media, Inc., a subsidiary of RITEK Corporation, the world's largest manufacturer of optical media, announced today the addition of 8x DVD + /-R discs to their lineup Ridata brand of recordable media. The DVD-R's went into the production and the DVD + R discs have been in production since January. Advanced Media has held back the introduction, in anticipation of the drive technology to catch up, allowing users the inconvenience of having firmware upgrades are slower drives.Our 8x DVD + /-R discs continue RITEK's long tradition that he leader in optical storage media industry, said Frank Yeh, VP of Sales and Marketing for Advanced Media (RITEK USA). Discs of this speed requires an extremely precise production and quality materials and mass production technology. That our new drives to achieve these requirements is an excellent proof of the enormous success of RITEK research and development capabilities. With its huge capacity of 4.7 GB and multimedia capabilities, the write-once formatted 8x DVD-R Ridata drive offers an excellent, reliable, high-speed storage medium. It offers a high quality, stable medium for recording data of all kinds. In accordance with the specifications for recordable DVD disc v2.0 (4.7GB), it delivers stunning video resolution and audio performance. It is ideal for massive archival storage, duplication, network backup, multimedia presentations and digital video / photography. It has been too long-term data archiving and 30 years of safe storage life functionality through its excellent UV and heat resistance.The new write-once formatted Ridata 8x DVD + R is a high capacity multimedia data storage medium that is suitable for a full full - length movie on a single disc. The optimal duration is more than one million readings, ensuring data protection for a longer period of time. It complies with DVD + R 4.7GB basic format specifications v1.0. It has several convenient format for both video and data storage; constant linear data density, long storage and archiving of life, recording very low error rate, and low jitter.In terms of data transfer rate, the Advanced Media Ridata 8x + /-DVD (1350KB eight times per second) speed is 72 times faster than 1x CD speed (150KB per second). Besides these new 8x DVD discs, the Ridata brand includes a variety of CD and DVD optical drives, flash memory cards and flash memory card adapter, a USB 2.0 6-in-1 card reader, a thumb-size portable EZ Drive storage, and various media accessories.About Advanced Media Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest manufacturer of optical media. Advanced Media is the sole North and South American marketer and distributor of the Ridata brand of recordable CD and DVD media, and other forms of electronic storage media. RITEK for years has been defining and redefining the optical storage market. Around the world, his name is synonymous with innovation, quality and unparalleled consistency. RITEK commitment to quality is demonstrated by the QS 9000, ISO 14001, ISO 9001, ISO 9002 and Six Sigma certifications. The Advanced Media Ridata brand currently includes: CD-R/RW, DVD-R/RW, DVD + R / RW, DVD-RAM, flash cards and USB EZ drive. Since its creation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading vendor of electronic storage products in the U.S. market.The company is located in Diamond Bar, California. For further information, call (909) 861-2269 x268 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.