Advanced Media Adds 4X DVD-RW Optical Disc To Its RIDATA Lineup

Diamond Bar, CA July 2, 2004 - Advanced Media, Inc., a subsidiary of RITEK Corporation, the world's largest manufacturer of optical media, announced he has a fast new 4x DVD-RW optical drive attached to its Ridata brand of products. The new disc - ideal for video, audio and data use - represents the highest quality and most stable medium for writing, erasing and rewriting. His versatility is underlined by its high degree of compatibility with most DVD players and DVD-RW drives. โ € œOur 4x DVD-RW disc is further proof of the capabilities and the ingenuity of the engineers in our research and development department, โ € stated Frank Yeh, VP of Sales and Marketing for Advanced Media (RITEK USA). โ € œThey keep the bar in providing advanced solutions for the ever growing demand for faster and more versatile storage. This latest version is ideal for fast and high quality multimedia data, such as movies, TV shows, music, photos, computer data, Internet downloads and other material. โ € to provide two hours of recording time in standard mode and up to 1000 rewrites, the new Ridata 4x DVD-RW drive makes it easy for users to edit personal video files or create their own movies. The capacity of 4.7 GB stores more than 7 times the amount of data that a standard 650MB CD does. Running at 22Mbps, will be writing the capacity in about 15 minutes. It supports Content Protection for Recordable Media (CPRM) code, thus preventing indiscriminate, illegal copying. The book adheres to the DVD specifications for re-recordable disc (v1.1). Besides the new 4x disc, the Ridata line includes 1x and 2x DVD-RW discs. The brand also offers high-speed DVD and CD media products available, including 8x DVD-R, 16x DVD + R, 4x DVD + RW, 3x DVD-RAM, 52x CD-R and 32x CD-RW. Furthermore it markets other state-of-the-art products, such as HD DVD, a dual-layer 8.5GB DVD-REN-and super-high density recording. About Advanced Media Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest manufacturer of optical media. Advanced Media is the sole North and South American marketer and distributor of the Ridata brand of recordable CD and DVD media, and other forms of electronic storage media. RITEK for years has been defining and redefining the optical storage market. Around the world, his name is synonymous with innovation, quality and unparalleled consistency. RITEK commitment to quality is demonstrated by the QS 9000, ISO 14001, ISO 9001, ISO 9002 and Six Sigma certifications. The Advanced Media Ridata brand currently includes: CD-R/RW, DVD-R/RW, DVD + R / RW, DVD-RAM, flash cards and USB EZ drive. Since its creation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading vendor of electronic storage products in the U.S. market. The company is located in Diamond Bar, California. For further information, call (909) 861-2269 x268 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com